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GEM is a set of modules that run inside your own Salesforce org, switched on per client and delivered through a tested, repeatable pipeline. Live today in fund management, events and skincare distribution.
We started in financial services and still go deepest there. The same modules and the same delivery pipeline now run in other specialist businesses, each in the client's own Salesforce org.
Fund flows, institutional distribution, direct investors, actions and reporting, modelled the way fund managers work.
Sales, activity and budget reporting for a manufacturer, distributor and ecommerce business, opened inside Salesforce.
Sponsorship selling, event pacing, seating, memberships and registrations for businesses that run on events.
A specialist sales process, a messy data set or a reporting problem. If it runs on Salesforce, the same pipeline can deliver it.
GEM extends Salesforce rather than working around it. Each module is switched on per client and deployed into their own org, so their data stays where it already lives.
What makes the platform repeatable is how it ships. Every build, in every industry, goes through the same steps.
A fixed scope and a fixed price before any work starts. The person who scopes it delivers it.
Everything runs inside your Salesforce. Nothing is shared between clients, and your data never moves to ours.
Automated checks and tests run in a pipeline before anything reaches a production org. Deploys are never done by hand.
Each module is a subscription. Adding one is a configuration change, not a rebuild.
Around the platform, we implement and run the Salesforce and marketing stack your commercial teams depend on, and build one-off solutions for a single client.
Salesforce configured for how your sales team actually works. Greenfield builds, migrations, and fixing what is already there.
Implementation, ongoing admin, sales process design, pipeline and reporting.
Email platforms, campaign architecture, and event workflows. The infrastructure that makes good marketing possible without the manual work.
Platform implementation, templates, event management, audience segmentation.
The connections, integrations, and analytics that turn scattered systems into something you can actually run a business from.
Fund flow analytics, integrations, data quality, dashboards and reporting.
Crinkle Cut Digital builds and runs Salesforce platforms for specialist businesses. We started in financial services in 2016 and still go deepest there, and the same platform and pipeline now run in other industries.
A small number of platforms, understood properly. Shallow familiarity spread across every tool in the market is worth less than hard-won fluency with the ones that matter.
The person who scopes the work delivers it. Every engagement is priced before it starts. There are no surprises at the end because there is no ambiguity at the beginning.
In fund management we already speak FUM, fund flows, APL relationships and wholesale client compliance. Ten years inside that data model is what makes the platform fast to deliver elsewhere.
Every engagement is scoped and priced upfront. No timesheets, no hourly billing, no surprise invoices at the end of the month.
The work is done by the people who understand it, on a pipeline that keeps quality consistent from one client to the next.
We use tools to scale your voice and sharpen your data. The result is more of you, faster and further reaching, without losing what makes your firm distinct.
Business software has swung between single platforms and specialist tools for three decades. What drives each swing, and why have the conditions that once favoured specialist software shifted back towards consolidation on Salesforce?
September 2026Salesforce and Anthropic have connected Claude directly to the Salesforce platform. The connection carries two things that already exist inside the org, the permission model and a written set of sales skills.
August 2026Einstein and Agentforce each answered the question that model capability allowed at the time. Claudeforce settles on a division of labour that does not need revisiting every time reasoning improves.
August 2026Get in touch to find out more about our services and how we can help.
info@crinklecutdigital.com